More than a shop, Jinji is a place for meeting and discussion, a place for sharing where people feel comfortable like home. It is the hub where people enjoy meeting, share story and dreams. Jinji is far from high-street brands and multi-brands which sell industrially without any thought for the customers or capacity to answer questions regarding products. Jinji offers a personalized service by listening to customers. Each product has its own history. Jinji reestablishes the links with the customers, and replaces it with active approaches and love for clothes.