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Founded in 1774 by Johann Birkenstock, the family business began really its development only a century later. In 1896, Konrad Birkenstock created first shoe with an insole to support the foot. At the time the shoe was nearly orthopedic, Birkenstock is also the first brand to communicate on the concept of comfort.The Birkenstock was also called the "foot bed."It is the innovation which made the brand's famous and made it synonymous with a healthy shoe for the foot. In the 1970s, the Birkenstock was prized by the Bohemian young Americans, for the cool and excellent shoe.By the end of the 1980s, Birkenstock was one of the first companies questioning about the environmental issues. The brand achieved to reduce the energy consumption by 90% in production factory. Birkenstock is a brand that has always evolved over time.Birkenstock is still a family business whose know-how and demand are transferred from generation to generation.
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